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Tasmanian Government
Project type
Website design, UX/UI design, illustration, brand refresh, social media content creation, art direction, business coaching
The digital space is the new frontier for burgeoning businesses; businesses can make-or-break online just as quickly as they can in the community. Because of the increasing power of the masses on the internet, the Digital Ready for Business program teaches small to medium-sized businesses how to survive in a world of instant information, e-commerce and digital advertising.
As well as being a coach for Digital Ready, I created the refreshed website with a focus on user-accessibility and an emphasis on the free resources, coaching sessions and events. From its wireframe to the high fidelity design, the site allows users to get as much out of the program as is available to them.
The design of the site was designed within the Tasmanian Government brand style guide, with illustrations to show the diversity of Tasmanian community and highlight topics of resources available.
To sit alongside the new site, I designed print marketing collateral to give the government a physical product to promote the brand refresh. The Digital Ready program provides an important opportunity to help businesses grow and thrive, and I cherish the year spent volunteering as a coach and the range of different Tasmanian businesses I was able to help get their business online.